Why OTT and Free Streaming Are Taking Over Entertainment

Nowadays, OTT platforms are gaining huge popularity among people.

After COVID-19, home entertainment time grew, leading to higher OTT usage.

OTT is a service that provides diverse media through online networks.

Netflix, Watcha, and TVING are well-known examples.

Different from cable TV, OTT lets users watch what they want, when they want.

OTT’s popularity comes from several factors.

It allows people to enjoy different genres from a single service.

Movies, dramas, and entertainment shows are easy to choose based on personal taste.

Also, compared to traditional paid broadcasting, OTT is relatively affordable.

The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.

Recently, increasing subscription prices have caused 부담 for many users.

As a result, attention toward free services is increasing.

Ad-supported free streaming allows users to enjoy content without paying.

It is appealing to people sensitive to expenses.

FAST services are becoming popular as ad-supported alternatives.

For example, KT launched a FAST service called “Gi Live,” drawing public interest.

FAST is seen as a future growth engine in a check here slowing TV industry.

The biggest advantage of free streaming is that there is no cost burden.

It also offers various content, expanding user choice.

The disadvantage is that ads are unavoidable.

In addition, the quality can be inferior to premium platforms.

In the future, both OTT and free streaming services will continue to evolve.

Advertising-supported services will likely attract more viewers.

Cost-free entertainment remains attractive to users.

In conclusion, combining premium OTT quality with free access matters.

Using both strengths together gives consumers more satisfaction.

Upcoming changes in OTT and free streaming are highly anticipated.

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